The idea behind this series of photographs is the institution that I want to create. It is an organization that backs up my thoughts of how girls are viewed in the arab society. I come from Syria, and over there, girls are treated or looked at differently than guys. It is not ok for example, for a girl to come home at 3:00 am, but if a guy does it, there is nothing wrong with it. If a girl dresses in a certain way (ie: revealing clothing), she is percieved to be from a lower class. Reputation is very important in my country.
So, my organization is one that defends all these perceptions and says that it is ok for a girl to act the way she wants. Girls should not be judged and they should live the way they please. My slogan is "LET HER BE". It is a laid back set of words that give the feeling of leaving girls alone. Above are a series of pictures that would show in advertisements - they are images of a silhouette of a girl, one that is unclear to emphasize that this girl can be anyone. The first picture shows the girl smoking a cigarette, the second shows a girl dancing or clubbing, and the 3rd picture shows a girl with a baby - perhaps a baby she got without marriage involved. All these three things are things that people in my country think is wrong or "bad". The yellow or 4th picture is the final shocker of the series of posters. With the warning and strong colors of yellow and black, it says "LET HER BE" - leave her alone, dont judge.
The picture at the top are some logos that I came up with for my organization. They are feminine and show girl power. I want to keep it simple and use vectors for the logo.
Things to think about:
- Who am I targeting?
- Is it a fake or existing organization?
- Is my idea clear?
- Is it really ok for me to defend these perceptions of my country? Is this what I believe?
Why I chose this project:
- I want freedom
- I don't like to be judged
- Defend girls in my country
- Make people think in gender equality
- Support girls that also face this problem
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